Facebook Advertising Made Easy with Wotzgnu
Facebook.com reaches 400 million users worldwide. What used to be just a few college kids sharing pictures, has turned into the second most popular website on the Internet.
According to Nielsen, Facebook has attracted a unique audience of about 116 million domestic users as of Jan. 2010. One of the most interesting facts about Facebook is the overwhelming amount of time they spend on the site.
The average Facebook user now spends over seven hours per month on the site, which is 350% more time spent than on Google.
In a monthly view of U.S. Internet activity for top parent companies and web brands, The Nielsen Company found that the average time users spend using Facebook per month grew nearly 10%, topping seven hours. Additionally, the number of those actively using the web grew 3.8%, to slightly more than 203 million users.
| Top Parent Companies/Divisions for January 2010 (U.S., Home and Work) |
|||||
|---|---|---|---|---|---|
| Rank | Parent | Unique Audience (000) | Time Per Person (hh:mm:ss) | MOM UA % Change | MOM Time % Change |
| 1 | 162,536 | 2:05:19 | 4.4% | -11.7% | |
| 2 | Microsoft | 143,893 | 1:57:58 | 5.9% | -4.1% |
| 3 | Yahoo! | 138,850 | 2:28:33 | 6.6% | -15.8% |
| 4 | 116,329 | 7:01:41 | 5.8% | 9.7% | |
Here are some reasons why you should use Facebook Advertising for your Business:
Niche Market Penetration Superior Demographic Targeting Lack of Competition
Global Market Exposure makes it easy and affordable to capitalize on Facebook´s phenomenal popularity.
Facebook.com´s audience continues to grow exponentially. According to Alexa, Facebook is now the number one searched term across all search engines. In the last twelve months
Facebook has added over one-hundred million active users. With over 35% of the US population spending seven hours per month on Facebook, the market depth is unquestionable.
Display advertising on Facebook offers advanced demographic targeting. Since many users post almost every detail of their every day life onto their profile, targeting users based on interest couldn´t be easier.
Facebook ads can be delivered based on location, age, gender, education level, interests, college attended, relationship status, and language. Additionally advertisers can target their ads to appear in front of people who are already connected to their business on Facebook.
Reach Your Target CustomersConnect with more than 500 million potential customers
|
Deepen Your RelationshipsPromote your Facebook Page or website
Use the Facebook "Like" button to increase your ad´s influence
|
Control Your BudgetSet the daily budget you are comfortable with.
Adjust your daily budget at anytime
|
There are 4 main steps Wotzgnu in Advertising takes when creating your ad:
- With your assistance we identify your goals
- We define who you want to reach with your ad
- We create your ad and set your budget
- We adhere to and understand Facebook´s advertising policies and the ad approval process
Our main focus is Marketplace Ads. When we promote something we´ve created on Facebook, such as a Page or Event, you have the opportunity to show social endorsements in your ad, making them more personally appealing and relevant to your audience.
This appears as an ad with information about the viewers friends who have engaged with the Facebook Page, event, application or ad.
For example, if we create a Facebook Event for a sale or promotion, customers will be able to RSVP to your sale directly from your ad. If a viewer´s friend has engaged with the event the viewer will see ´Jane Smith and 2 other friends are attending´.
If someone Likes your Facebook Page, a story will appear in the News Feed, where his or her friends may also discover your business.
Ready to get started? The first step in creating an effective advertising campaign on Facebook is to let Wotzgnu in Advertising take control for you.
Contact us for a free quote today.
